‘123 MUSIC’


Sony Music Entertainment Australia and 123 Agency have announced an exciting new joint venture, 123 Music. 123 Music will be a cutting-edge label with a fearless drive to showcase a diverse roster of Australian artists to a global audience. 123 Music will be a creative community for a variety of artists across all genres, with exciting announcements to be made in the near future.

Sony Music’s partner in the 123 Music label, 123 Agency, prides itself on being a leading, progressive and unique booking agency in Australia with a strong focus on management and brand opportunities. 123 Agency represents a variety of talented artists including Tash Sultana, Kingswood, Dear Seattle and Hollow Coves, and is one of the country’s fastest growing and most innovative booking agents.

Denis Handlin AO, Chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment, comments; “Damian Costin and the team at 123 Agency have continually proven themselves as innovative and forward-thinking professionals, and we are delighted to welcome them to the Sony Music family. 123 Music is an exciting venture that will enable the diversification and development of a talented roster of Australian artists. This venture will further expand Sony Music’s brilliant roster of artists and we are looking forward to an exciting future together.

Damian Costin, Founder/Director of 123 Agency comments; “Over the past few years, we have been busy building our business into a dynamic and powerful offering for our clients. To have the opportunity to work with Denis Handlin and his incredible team at Sony Music is a true honour! Their passion for artists and music is truly astounding. We have wanted to work closely for some time now, so we really can’t wait to launch 123 Music and create some legacy acts together.

About Sony Music Entertainment:

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalogue that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation.

About 123 Agency:

123 Agency is a brand new type of booking agency. We believe that a better career comes from change, not from chance. We come to work each day determined to change the world. Even if it’s just the way you see it, the way you hear it and most importantly, the way you get to work in it.

Since 2013, we have been building something new. A company that is able to adapt, navigate change, achieve results and work creatively with its artists, not just for them. Sitting somewhere between a corporate and a creative agency, we help artists, labels, managers and individuals see a different future – then we help them get there. Whether that means building a creative strategy backed by carefully planned promotions and marketing, assisting with a small or large-scale tour or event, getting exposure on triple j, curating an event or simply connecting with an audience, we’re here to help.

123 Agency is one of the country’s fastest growing and innovative booking agents.

Connect with 123 Music here:

Connect with 123 Agency here:

Copyright © 123 Agency, All rights reserved.Our mailing address is:
Suite 20, 36- 38 Gipps Street
Collingwood, VIC 3066

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