Music is all about connecting with an audience. These days, the audience are not just standing at the front of the stage; they’re hearing and seeing music via more channels than ever before. And ‘live performance’ doesn’t just happen up on that stage. Connecting the artist with their audience requires knowledge and expertise of multiple channels, particularly in the digital age. And that expertise is what makes 123 Agency different.


We think outside the square, we are innovative, forward thinking and open to suggestion. We like to combine our strengths because in a team environment we are certain to be the best at what we do. And the name? The 123 Agency name is inspired by a Bruce Springsteen song – you know the one where he counts the song in? All good songs start with a count in, but an artist is only as good as the song. So we make sure we have the same passion and belief in the songs our artists make. It’s a philosophy that helps us to turn our artists dreams and aspirations into a reality. It’s what we do. So how do we do that, exactly?


We specialise in detailed strategies for our touring roster, backed by carefully planned promo and marketing support, from large festivals to corporate events, national touring to one off events. Rock to pop, dance to folk, we help develop our artists from the beginning of their careers, all the way to large scale touring, both in Australia and beyond.




Damian Costin – Director/Agent

Damian Costin has a passion for people, creativity, collaboration and results, supported with over 20 years experience in the industry. Starting as the drummer of seminal Australian rock band Motor Ace, he performed with bands like Foo Fighters, Oasis and Blink 182 plus once met Joe Strummer from The Clash! After 7 years, a number 1 record and countless tours both in Australia and overseas, Motor Ace finished up and Damian immediately hit the ground running in the industry. Damian is now a Director / Agent of 123 Agency. Damian has worked across radio, media, music, commercial content, sponsorship and integration. He is highly motivated, a seeker of challenges and has a natural talent for making the impossible possible.


Chris Robinson – Director

Chris’ experience in the entertainment industry, and indeed, his experience in the finance industry, brings a unique perspective to the 123 team. Chris has founded his own Independent Music label and managed and produced artists who won 7 ARIA awards in their time with him. Chris has also organised national and international tours, negotiated commercial and charity events, worked in artist marketing and has signed Australian artists internationally.  In a past life, Chris was based in New York investing Hedge Fund assets for major asset managers after working as an Economist.  Luckily for us, he has since traded Wall Street for Beaumaris.


Regan Lethbridge – Agent

Since his move from New Zealand to Melbourne seven years ago Regan has thrown himself into all aspects of the music industry. He has toured nationally and internationally, experiencing the ins and outs first hand as a full time musician. Regan uses this knowledge in his role as an agent for 123 Agency, where he works with a wide range of artists to assist in their career development. Regan loves working for 123 Agency and being involved in such an innovative, passionate, forward thinking team that goes the extra mile for their artists.


Harry Moore – Agent

Harry came to 123 Agency having previously worked at Universal Music in sales and promotions, joining 123 Agency as an agent in late 2013. Harry has gained an extremely diverse roster representing and working very close to artists such as Ash Grunwald, Trophy Eyes, The Belligerents, Shapeshifter and more. Whilst music is a strong passion of Harry’s he is also a passionate surfer and recently won a best & fairest in a high amateur AFL football league in Melbourne.


Adam Montgomery – Agent

Having toured as a working musician in Australia and internationally for the past 7 years, Adam knows first hand what life’s like on the road. The knowledge and particular set of skills gained in this time has carried with him to his role as an Agent at 123.


Josh Lane – Agent

For as long as he can remember, Josh has been obsessed with music and the industry that supports it. After years of successfully touring Australia’s clubs, pubs and festivals, Josh balanced work in music media and venue bookings while completing a Bachelor’s degree in Music Industry at RMIT. He began his career as an agent in the Melbourne offices of the Mushroom Group in 2013, before joining 123 Agency two years later. He proudly represents a roster that includes HartsBec Sandridge and Dorsal Fins, working closely with artists and management to deliver sold out shows and major festival appearances across Australia, Asia and New Zealand.


Taylor James – Corporate/Events 

Taylor James is a highly motivated, enthusiastic and passionate entertainment specialist with over 10 years of professional experience in event management, program planning and entertainment concepts.


Ashleigh Hills – Project Manager

Ash comes from a strong background in event management as well as running one of Melbourne’s beloved Tram Sessions for the past four years, booking the likes of Vance Joy, Paul Kelly and Ball Park Music.  She has spent the past few years living and breathing Melbourne’s live music scene, as well as working at a handful of Victoria’s most successful music festivals.


Katie Hall – Contracts & Administration

Having grown up in a family of musicians, Katie’s passion for music and entertainment was solidified from an early age. As a passionate singer and performer she appreciates and understands the in’s and outs of being an entertainer in the industry. Working most of her adult life in music, entertainment & events, Katie brings extensive experience and a realistic and focussed approach to her role at 123 Agency.